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Is your destination showing up in AI travel recommendations?

Travelers increasingly ask AI assistants—ChatGPT, Perplexity, Claude, and Gemini—where to go before they ever open a search engine. This guide shows tourism professionals how those answers get built—and how to tell whether your destination is being left out.

What’s inside

  • How AI platforms decide which destinations to recommend—and why publishing more content isn’t always the fix
  • The three stages of AI travel discovery, and where many destinations quietly disappear
  • Four warning signs your destination may already have an AI visibility gap
  • A simple test you can run today, in under five minutes, to check whether you show up in AI search
  • Three practical places to start closing the gap with your website and signals you already control